Trust Fm View Topic: How to Build and Maintain Trust in Your Organization

Data privacy and security1 is about much more than keeping hackers at bay. It is also about assuring consumers that the trust they place in a consumer product brand is warranted. The results of a recent survey of consumers and executives show that consumers have a keen sense of awareness of the risks surrounding data security and privacy, and that many consumer product executives are likely overestimating the extent to which they are meeting consumer expectations related to data privacy and security.2 On the other hand, many consumer product executives may be underestimating the opportunity for competitive advantage associated with meeting consumer expectations regarding data privacy and security. Furthermore, many consumer product companies do not seem positioned to gain consumer trust based on their current data privacy and security strategies, policies, and systems (figure 1). The field appears wide open for consumer product companies to differentiate themselves through a reputation for strong data privacy and security practices. Consumer product executives should consider viewing data privacy and security not just as a risk management issue, but as a potential source of competitive advantage that may be a central component of brand-building and corporate reputation.

Because gaining consumer trust around data privacy and security can translate into competitive advantage, consumer product companies should consider treating data privacy and security not just as a risk management issue, but as a central component of brand-building and corporate reputation. To strengthen both the reality and the perception of corporate data privacy and security practices, we suggest that consumer product companies consider objectives in five areas (figure 13).

Trust Fm View Topic

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To better understand the consumer perspective on these and similar matters, it can be useful to segment consumers based on their awareness of and level of concern with data privacy and security issues. A prudent approach could be to develop a vision and strategy based on the views of the consumer segment that is most aware of and concerned with data privacy and security. A company that meets the needs of these discerning consumers will likely exceed the needs of the others.

Linked mailboxes may be necessary for organizations that deploy Exchange in a resource forest. The resource forest scenario lets an organization centralize Exchange in a single forest, while allowing access to the Exchange organization with user accounts that are located in one or more trusted forests (called account forests). The user account that accesses the linked mailbox doesn't exist in the forest where Exchange is deployed. Therefore, a disabled user account that exists in the same forest as Exchange is created and associated with the corresponding linked mailbox.

A trust between the Exchange forest and at least one account forest must be set up before you can create linked mailboxes. At a minimum, you must set up a one-way, outgoing trust so that the Exchange forest trusts the account forest. For more information, see Learn more about setting up a forest trust to support linked mailboxes.

You need to be assigned permissions before you can perform this procedure or procedures. To see what permissions you need, see the "Recipient Provisioning Permissions" section in the Recipients Permissions topic.

To create a linked mailbox without being prompted for administrator credentials in the account forest, you have to create a two-way trust, or create another one-way outgoing trust where the account forest also trusts the Exchange forest. This step also requires administrator credentials in the account forest.

If your organization has configured a one-way outgoing trust where the Exchange forest trusts the account forest, you're prompted for administrator credentials in the account forest so that you can gain access to a domain controller in the trusted forest. Type the username and password for an administrator account in the account forest, and then click Next.

Use the Mailbox Usage section to view or change the mailbox storage quota and deleted item retention settings for the linked mailbox. These settings are configured by default when the linked mailbox is created. They use the values that are configured for the mailbox database and apply to all mailboxes in that database. You can customize these settings for each mailbox instead of using the mailbox database defaults.

Use the Email address section to view or change the email addresses associated with the linked mailbox. This includes the user's primary SMTP addresses and any associated proxy addresses. The primary SMTP address (also known as the default reply address) is displayed in bold text in the address list, with the uppercase SMTP value in the Type column.

Address Book policy: This box shows the address book policy applied to the mailbox. An address book policy allows you to segment users into specific groups to provide customized views of the address book. To apply or change the address book policy that's applied to the mailbox, select one from the drop-down list.

Mobile Devices: Use this section to view and change the settings for Exchange ActiveSync, which is enabled by default. Exchange ActiveSync enables access to an Exchange mailbox from a mobile device. Click Disable Exchange ActiveSync to disable this feature for the mailbox.

Litigation hold: This feature is disabled by default. Litigation hold preserves deleted mailbox items and records changes made to mailbox items. Deleted items and all instances of changed items are returned in a discovery search. Click Enable to put the mailbox on litigation hold. If the mailbox is on litigation hold, click Disable to remove the litigation hold. If the mailbox is on litigation hold, click Edit details to view and change the following litigation hold settings:

The text from these boxes appears in the user's mailbox only if they're using Outlook 2010 or later versions. It doesn't appear in Outlook on the web or other email clients. To view the text from the Note and URL boxes in Outlook, click the File tab and, on the Info page, under Account Settings, you'll see the litigation hold comment.

Archiving: If an archive mailbox doesn't exist for the user, this feature is disabled. To enable an archive mailbox, click Enable. If the user has an archive mailbox, the size of the archive mailbox and usage statistics are displayed. Click Edit details to view and change the following archive mailbox settings:

Delivery Options: Use Delivery Options to forward email messages sent to the user to another recipient and to set the maximum number of recipients that the user can send a message to. Click Edit details to view and change these settings.

Message Size Restrictions: These settings control the size of messages that the user can send and receive. Click Edit details to view and change the maximum size for sent and received messages.

Use the Member Of section to view a list of the distribution groups or security groups to which this user belongs. You can't change membership information on this page. Note that the user may match the criteria for one or more dynamic distribution groups in your organization. However, dynamic distribution groups aren't displayed on this page because their membership is calculated each time they're used.

Full Access: This permission allows a delegate to sign in to the user's mailbox and view the contents of the mailbox. However, after this permission is assigned to a delegate, the delegate can't send messages from the mailbox. To allow a delegate to send email from the user's mailbox, you still have to assign the delegate the Send As or the Send on Behalf Of permission.

Use the Get-Mailbox and Set-Mailbox cmdlets to view and change properties for linked mailboxes. One advantage of using the Exchange Management Shell is the ability to change the properties for multiple linked mailboxes. For information about what parameters correspond to mailbox properties, see the following topics:

In the EAC, select the linked mailbox and then click Edit to view the property or feature that you changed. Depending on the property that you changed, it might be displayed in the Details pane for the selected mailbox.

In the Exchange Management Shell, use the Get-Mailbox cmdlet to verify the changes. One advantage of using the Exchange Management Shell is that you can view multiple properties for multiple linked mailboxes. In the example above where the recipient limit was changed, running the following command will verify the new value.

What is published in NATO Review does not constitute the official position or policy of NATO or member governments.NATO Review seeks to inform and promote debate on security issues. The views expressed by authors are their own.

Considering the complex nature and dynamics of hybrid warfare, a range of policy and strategic responses have been propounded by experts. Some of these revolve around measures for detecting, deterring, countering, and responding to hybrid threats in a meticulous manner. Nevertheless, with the information, cognitive and social domains becoming the cornerstone of hybrid warfare, any set of solutions sans confidence-and trust-building will probably fall short of offering effective antidotes.

Hybrid threats are often tailored to the vulnerabilities of the target state or inter-state political communities. The purpose is to exploit them insofar as they are deepened to create and exacerbate polarisation both at the national and international levels. This translates into perilous erosion of the core values of coexistence, harmony, and pluralism in and amongst democratic societies as well as the decision-making capability of the political leaders. Ultimately, what hybrid threats undercut is trust. 2ff7e9595c